UFC and Concept Labs Forge Multi-Year Deal for Digital Collectibles Game

UFC and Concept Labs Forge Multi-Year Deal for Digital Collectibles Game

UFC, the leading mixed martial arts organization, and Concept Labs announced a multi-year partnership to bring UFC Strike to fans worldwide.

The Deets

  • The partnership includes a Matchmaker Sweepstakes, offering fans a chance to meet with UFC President Dana White.
  • Concept Labs plans to launch a mobile-first game, UFC Strike: Fight Camp, utilizing the UFC Strike digital collectibles.
  • UFC Strike Champion Club offers exclusive fan experiences, set to expand further.

The Bulk

The UFC and Concept Labs are set to redefine the fan experience in combat sports with UFC Strike, a platform where fans can own the most exhilarating fight moments in UFC history as digital collectibles. Since its initial launch in 2022, UFC Strike helped more than 100,000 fans acquiring UFC collectibles. 

The partnership also includes the Matchmaker Sweepstakes, providing one lucky fan with an opportunity to meet with UFC President Dana White and pitch their dream matchup, further fostering fan engagement.

Concept Labs is developing a mobile-first game, UFC Strike: Fight Camp. This roster management game will integrate the UFC Strike digital collectibles, adding a fresh layer of fan interaction with the digital assets they own.

UFC Strike will also offer fans a premium UFC experience via the Champion Club. This exclusive club grants members special privileges and premium benefits, including VIP access at UFC fights and opportunities to meet UFC stars. Concept Labs plans to enhance the fan experience further, both digitally and physically, reaching UFC's staggering 700+ million fans worldwide.

ğŸŽ¤ Founder's Feedback

We are excited to expand our partnership with UFC and introduce innovative games and offerings that will engage and delight the passionate UFC fanbase.James Zhang, CEO of Concept Labs

🔜 What's Next?

The launch of the UFC Strike: Fight Camp mobile game is coming in Q4 of this year.

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