Warner Music Group Announces OpenSea Partnership

The entertainment company that represents Ed Sheeran, Cardi B, and Bruno Mars is partnering with OpenSea to provide web3 music products to the marketplace's users, the company announced in a press release Thursday.

As part of the deal, Warner Music Group (and its record label Atlantic Records) will use OpenSea's new NFT launch platform SeaDrop to help WMG artists host "limited-edition projects."

“Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love," said Oana Ruxandra, WMG's chief digital officer and executive vice president of business development. "Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”

The two companies already have a project in the works with Warner Records UK and web3 company Probably Nothing. Warner Records UK represents Dua Lipa, Liam Gallagher, and Muse, among others.

Author Bio

TD Marquis

A veteran journalist and editor with more than a decade's worth of experience, TD helped a small community newspaper in Vermont win a New England Newspaper Association Right to Know Award in 2014. TD helped compile five years' worth of invoices to uncover a long-established practice of small-town government officials paying themselves six figures to do small jobs around town. TD discovered NFTs with Top Shot in 2021 and his first NFTs on ETH were saving two Mooncats. He is now the proud owner of Rowhome #61 and 1,300 other NFTs of questionable value. He also sent 4 ETH to a fake Mekaverse site and wants Lucky Trader readers to avoid the same fate.

Disclaimer: The author or members of the Lucky Trader staff may own NFTs discussed in this post. Furthermore, the information contained on this website or the Lucky Trader mobile application is not intended as, and shall not be understood or construed as financial advice. AI may have assisted in the creation of this content.