Yuga Labs Co-Founder to Question Adidas on Ye Partnership

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Yuga Labs co-founder Wylie Aronow says he doesn't want his company "involved in anything related" to Ye (formerly known as Kanye West) and is reaching out to Adidas, which partnered with Bored Ape Yacht Club in a metaverse fashion project last December.

Adidas produces and distributes Ye's Yeezy line of shoes and clothing. West recently tweeted that he would go "death con 3 On JEWISH PEOPLE." The tweet was taken down by Twitter.

"As a Jewish person, Kanye’s anti-semitic vitriol has been horrifying. I don’t want Yuga involved in anything related to him. We’re reaching out to Adidas to see what their plan is. I don’t blame Adidas for Kanye’s actions, and trust they are going to make the right call," said Aronow, who goes by GordonGoner online.

Adidas recently put its nine-year-old partnership with Ye "under review."

“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,” the company said in a widely published statement earlier this month.

Bored Ape Yacht Club and Adidas Originals partnered last year to create a line of physical merchandise NFTs.

Back in June, Yuga Labs filed a lawsuit against a group of people who have alleged that BAYC and its art has ties to Naszism. Aronow also penned a letter regarding the claims, which he called a "crazy disinformation campaign" and "bullshit."

Author Bio

TD Marquis

A veteran journalist and editor with more than a decade's worth of experience, TD helped a small community newspaper in Vermont win a New England Newspaper Association Right to Know Award in 2014. TD helped compile five years' worth of invoices to uncover a long-established practice of small-town government officials paying themselves six figures to do small jobs around town. TD discovered NFTs with Top Shot in 2021 and his first NFTs on ETH were saving two Mooncats. He is now the proud owner of Rowhome #61 and 1,300 other NFTs of questionable value. He also sent 4 ETH to a fake Mekaverse site and wants Lucky Trader readers to avoid the same fate.

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