Yuga Labs Co-Founder to Question Adidas on Ye Partnership

Yuga Labs Co-Founder to Question Adidas on Ye Partnership

Yuga Labs co-founder Wylie Aronow says he doesn't want his company "involved in anything related" to Ye (formerly known as Kanye West) and is reaching out to Adidas, which partnered with Bored Ape Yacht Club in a metaverse fashion project last December.

Adidas produces and distributes Ye's Yeezy line of shoes and clothing. West recently tweeted that he would go "death con 3 On JEWISH PEOPLE." The tweet was taken down by Twitter.

"As a Jewish person, Kanye’s anti-semitic vitriol has been horrifying. I don’t want Yuga involved in anything related to him. We’re reaching out to Adidas to see what their plan is. I don’t blame Adidas for Kanye’s actions, and trust they are going to make the right call," said Aronow, who goes by GordonGoner online.

Adidas recently put its nine-year-old partnership with Ye "under review."

“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,” the company said in a widely published statement earlier this month.

Bored Ape Yacht Club and Adidas Originals partnered last year to create a line of physical merchandise NFTs.

Back in June, Yuga Labs filed a lawsuit against a group of people who have alleged that BAYC and its art has ties to Naszism. Aronow also penned a letter regarding the claims, which he called a "crazy disinformation campaign" and "bullshit."

More about Bored Ape Yacht Club

Arguably the most successful NFT project, the Bored Ape Yacht Club (BAYC), is a collection of 10,000 uniquely generated bored apes that are stored on the Ethereum blockchain. Launched on April 23, Bored Ape Yacht Club had a mint price of 0.08 ETH and the collection sold out on April 30, 2021. Since its launch, the project has dropped multiple companion collections including Bored Ape Kennel Club, Mutant Ape Yacht Club, and Otherdeed for Otherside, and has helped onboard a number of high profile and celebrity collectors to the NFT ecosystem.

At the time of publish, the Bored Ape Yacht Club floor price sits at 65.99 ETH, and has stayed relatively flat over the past 24 hours on 513 ETH volume of transactions. Over the last 30 days, 24 sharp wallets have sold 27 NFTs and 29 sharp wallets have bought 29 NFTs in the Bored Ape Yacht Club collection. Catch up on other recent Bored Ape Yacht Club news here.

Recent Bored Ape Yacht Club Sales

#7493sold at 12/03 8:12am for
65.3
#532sold at 12/03 5:12am for
66.5
#4483sold at 12/03 4:12am for
66.6
#4948sold at 12/03 2:12am for
70.4
#9646sold at 12/03 12:12am for
65.1

Recent Bored Ape Yacht Club Listings

#8477listed at 12/03 9:12am for
117
#8477listed at 12/03 9:12am for
117
#8477listed at 12/03 9:12am for
117
#8477listed at 12/03 9:12am for
117
#8477listed at 12/03 9:12am for
117
Disclaimer: The author or members of the Lucky Trader staff may own NFTs discussed in this post. Furthermore, the information contained on this website or the Lucky Trader mobile application is not intended as, and shall not be understood or construed as financial advice.
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