Doodles Floor Price Up Following Announcements

The Doodles floor price is back up to 14.68 ETH this morning after the team announced that Pharrell will be joining Doodles as chief brand advisor. During the project's NFT NYC event, the audience was shown a video recorded by Pharrell where the rapper/producer said, "I'm a big fan of the brand. We're going to build from the core community outward and bring Doodles to new heights, new levels." After the event, Pharrell tweeted out the "link" emoji to @doodles and @burnttoast from his Twitter account, which has over 10M followers.
The team made several other announcements at the event, including:
- A fundraise that was led by Alexis Ohanian, a notable investor in the space and the co-founder of Reddit.
- An upcoming album called "Doodle Records: Volume 1."
- "Doodles 2": an upcoming PFP collection that will include millions of NFTs.
The collection's floor price rose by over 1 ETH following the announcements and has steadied above 14 ETH after bottoming out under 8 ETH on June 13. Dooplicators have seen a similar appreciation, settling in at a floor price of 3.6 ETH after dropping to 1 ETH last week as the collection approaches its reveal date. Doodles currently leads all projects in secondary trading volume on OpenSea over the past 24 hours at 1,834 ETH.