NBA Top Shot Launches 'Holiday of Hoops' Event

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Top Shot is holding a Holiday of Hoops event for the rest of December, the platform announced on Thursday. Collectors can win prizes, exchange gifts via a 'Secret Santa' initiative, purchase special Hot Packs, and participate in challenges throughout the holiday season.

The new Secret Santa initiative incentivizes users to gift Moments to the 'TopShotSanta' account — each Moment gifted will guarantee one in return, and also serves as eligibility to win a piece of $15,000 in NBA prizes.

Potential prizes include NBA Store gift cards, Ticketmaster gift cards, Infinite Objects displays, Top Shot Marketplace credit, and NBA Jam Arcade Cabinets, according to the blog.

Collectors can also build a Holiday Wishlist on their Top Shot profile, with a select few receiving Rare, Legendary, Top Shot Debut, or S1 Moments from Top Shot team members as part of the Secret Santa initiative. Over $85,000 worth of Moments will be gifted "by Top Shot's elves — and a few of our friends around the NBA."

What's on your @NBATopShot Holiday Wishlist? Tweet your favorite Top Shot Moments, and I'm going to pick 30 of them to buy and send out as gifts next week. pic.twitter.com/izVqdg9RCn
— Harrison Barnes (@hbarnes) December 15, 2022

Additionally, $10 Holiday of Hoops Hot Packs will be available throughout the month — featuring the highly anticipated Paolo Banchero Rookie Debut, as well as Legendary historical Christmas Moments.

Top Shot also introduced a new challenge concept called 'Plays', with users able to complete a series of tasks to earn unique Tags that can be displayed on collector's profile pages. Tags cannot be bought or sold.

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