VeeFriends Partners With Designer Worn by Kylie Jenner and Lizzo
VeeFriends, Gary Vaynerchuk's NFT project, officially partnered with Kim Shui, a famous New York City-based designer worn by top-level celebrities like Kyle Jenner, Lizzo, Hailey Bieber, and Dua Lipa, according to a recent Twitter announcement.
This collaboration is for Series 1 and Series 2 Driven Dragon holders, who are eligible to claim their merchandise up until Oct. 11 at 11:59 p.m. ET. Claim here.
The merchandise collection features three unique items: the Driven Dragon hoodie ($235), t-shirt ($55), and beanie ($48). The hoodie and beanie include custom embroidery.
Shui is known for using dragon-inspired artwork throughout her fashion designs.
"I chose the Driven Dragon character because it resonated with me the most," she said. "First, because the dragon is like our mascot basically for our clothing. I use the motif constantly throughout my work."
"Drive was the main element I could relate to the most," she continued. "I feel like without drive I wouldn't be able to move forward to where I am today. And that combination just made sense to me."
The collection will also go live on Kim Shui's website on Oct. 7 at 1 p.m. ET. It will be available here. Shipping is available in both the United States and International locations.
"[I'm] excited as Kim is exploding in fashion and [I] think it will be [a] great inroads into a cool crowd in fashion for [VeeFriends]," Gary wrote on Discord. "My big goal is to do deals on sonsumer items that extend the awareness [of VeeFriends]."