Artist NFTs Appear on Spotify Following May Announcement of the New Feature
Select artists are now showing advertisements for their NFT collections on Spotify, according to a recent tweet from Water & Music's Cherie.
The tweet shows a section below Disclosure's top five songs that reads "Disclosure NFTs - Discover the Disclosure NFT collection." When clicked, Spotify notifies the user that they're leaving Spotify and sends them to Disclosure's OpenSea page.
The same section has been spotted on Steve Aoki's profile page.
This follows an announcement in May that Spotify would be testing a new feature to allow artists to promote NFTs on their profiles.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a spokesperson for Spotify said in a statement to TechCrunch. “We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.”
Currently, there are no fees going to Spotify for this service.
Other tech giants like Meta's Instagram and Facebook platforms are also integrating NFTs.
Disclosure is a Grammy-nominated electronic music duo. Their newest album, Energy, debuted at number three on the U.S. Billboard Dance/Electronic Albums chart, the first album Disclosure released that did not reach the top spot.
Steve Aoki is a DJ and record producer. He won the Billboard Awards for Best Mix Album of the Year in 2008 and was nominated for a Grammy Award for Best Dance/Electronica Album in 2013.