Built by industry veterans and crafted with signature traits like “Rainbow Puke,” Doodles is among the most popular NFT collections.
Below, find everything you need to know about the collection and its expanding ecosystem.
What Is Doodles?
Doodles is a collection of 10,000 profile picture (PFP) NFTs on the Ethereum blockchain best known for its pastel-colored palette and easily recognizable cartoon-like characters.
The collection boasts a handful of notable traits but is best known for the “Rainbow Puke” trait which is donned by its mascot and a collection of other Doodles characters.
Who Created Doodles?
Both Keast and Castro carried extensive experience in early web3 and NFT initiatives, having previously worked with Dapper Labs. Castro in particular was a product lead on Dapper Labs’ CryptoKitties project, an early ETH NFT that allowed users to breed and trade collections of cats.
While Martin, who is better known in web3 as Burnt Toast, was not employed by Dapper Labs, he had been creating “Doodle-like” art well before the official launch of the Doodles collection. Some of his earliest 1/1 works have sold for more than 15 ETH.
Other Key Doodles Players
In addition to a strong founding team, Doodles has added tremendous executive and advisory support to its team since the project launched. Below we’ll indicate a few newer, yet important faces in the Doodle ecosystem:
A former Billboard executive, Holguin was hired in May 2022 to lead Doodles as acting CEO and help Doodles expand Doodles’ IP through music, gaming, and entertainment.
Musical superstar Pharrell Williams joined Doodles in June 2022 as the Chief Brand Officer. Now frequently seen sporting a Doodles hat in public appearances, Williams is charged with helping to expand the Doodles’ IP, particularly through music.
He is working on producing a musical album in collaboration with Columbia Records entitled “Doodles Records: Volume 1.”
Best known for co-founding Reddit, Ohanian has been a strong advocate for web3 and NFT projects, but perhaps none more than Doodles. Ohanian’s venture firm 776 led a $54 million fundraising round for Doodles that valued the brand at $704M.
When Did Doodles Launch?
Doodles launched its genesis NFT collection on Oct. 16, 2021, in two phases, first to an allowlist and then to the general public.
Doodles Mint Price
Each Doodles NFT was minted for 0.123 ETH, approximately $475 on the mint day.
What's the Benefit of Owning a Doodle?
Doodles NFT holders are provided a handful of benefits, including access to exclusive allowlists and community partnerships, free Doodles NFT claims (see below), and the opportunity to vote on Doodlebank proposals.
The Doodlebank is a DAO (decentralized autonomous organization) that provides Doodles holders the opportunity to propose and vote on community initiatives, using a portion of funds set aside from the project treasury.
The Doodlebank was initially funded with $5 million and has led to the creation of Noodles and Pukenzas, two notable derivate projects. Additionl proposals can be found and voted on in the Doodles' Discord.
Doodles Expansion and Ecosystem
Though the genesis collection is its most notable launch to date, the Doodles ecosystem has slowly but surely started to expand, with the ultimate goal of achieving mass adoption of the Doodles IP with “millions” of holders.
Below we’ll walk through the (for now) disparate pieces of the Doodles’ ecosystem.
The first innovation in the Doodles ecosystem expansion was not really an expansion at all.
Space Doodles is a non-dilutive companion project available to each genesis Doodles NFT holder.
Unlike other NFT collections that had dropped companions that increased ecosystem supply, Doodles uniquely launched Space Doodles as a non-dilutive collection to keep the total supply at 10,000 NFTs. Instead of producing a separate NFT, holders merely "wrap" their original Doodle NFT, sending it into space amidst a spaceship of varying traits.
While a technical innovation and unique idea at implementation, the launch did create some initial confusion. Because of the popularity of other companion collections and their additive nature, some early holders sold their Space Doodles assuming it was a separate NFT.
Unfortunately though, because the Space Doodles project is merely a wrapper the sale of a Space Doodles NFT actually completes the sale of the original Doodles NFT.
Doodles have since added a note to the launcher app on the Doodles website, ensuring users are aware that by selling their Space Doodles, they will really be selling their Doodles NFT.
Still wish to go to space?
Holders of Doodles can send their Doodles to space, and acquire the Spaceship wrapper by using the "launcher" app on Doodles.app.
While the Space Doodles launch showcased the ingenuity of the Doodles team, Doodles 2 is expected to showcase their ambitiousness.
Doodles 2 is the major expansionary collection for the project, aimed at bringing the IP and brand to millions of users with its "build-your-Doodle" mechanics. With Doodles 2, users can build their digital identity utilizing wearables and accessories from inside the Genesis Box NFTs, and traits pulled from the initial Doodles collection (using the Dooplicator).
A Jan. 2023 announcement indicated that Doodles 2 will be housed on the Flow blockchain, where users have an easier onboarding and are not forced to pay costly gas fees that would add up to accessorizing and trading wearables on the Ethereum blockchain.
The Doodles 2 private beta, which will be open to Genesis Box and Dooplicator users, is scheduled to begin on Jan. 31, 2023.
An integral part of the Doodles 2 expansion, Dooplicator NFTs were provided to all Doodles NFT holders as a free claim.
While it is known that the Dooplicator will play some role in duplicating the traits associated with the original Doodles collection, the official utility and use has not yet been revealed.
In Dec. 2022, Jordan Castro updated holders about the upcoming timelines associated with the Dooplicator, and apologized for a severe delay and poor communication, citing the team's commitment to perfection as a reason for the slowdown.
The most recently launched component of the Doodles ecosystem is the Genesis Box NFT. Each Genesis Box NFT is composed of digital wearables and accessories that will be usable with the launch of the Doodles 2 collection.
The collection was first launched via a public "bucket" auction which featured a mechanic that allowed users to submit a bid above the mint's current price and receive a refund if the final price ended below the bid. For example, if a user bid 1 ETH and the Genesis Boxes sold for 0.6 ETH, the user would be refunded 0.4 ETH.
The collection ultimately sold out its 24,000 pieces at 0.508 ETH.
More is known about the Genesis Boxes than Dooplicators, but the ultimate reveal of its contents is not scheduled until Feb. 2023, according to the Dec. 2022 update from Castro.
Though not an NFT, Doodles expanded its ecosystem with the acquisition of the notable creative studio and animation agency, Golden Wolf in Jan. 2023. Golden Wolf has helped produce animated shows like "Rick & Morty" and will help legitimize the Doodles' pursuit of IP expansion via creative media.
Doodles IRL Events
Doodles not only gained acclaim for its innovation on the blockchain, but also "in real life" at its events hosted at SXSW, Art Basel in Miami, and NFT NYC.
At each activation, Doodles has gone above and beyond to provide a unique experience for holders and community participants.
For example, at the NFT NYC event in 2022, Doodles allowed select users to mint Genesis Boxes on-site and at SXSW a Shopify partnership powered a unique product distribution and sales experience.
How Much Is the Doodles Brand Worth?
In 2022, Doodles received a $54 million fundraising round that valued the company at $704 million. The company suggested it would deploy the funds to add members to its growing organization in an attempt to create an NFT brand that gains mass adoption.
How Much Are Doodles NFTs?
While Doodles have previously achieved an all-time high floor price above 20 ETH, the floor price as of Tuesday, Jan. 24 is 8 ETH or approximately $12,800.