Blockasset Partners With UFC for Digital Fan Interaction
Blockasset, a web3 sports media network built on Solana, is now the Official Digital Fan Interaction Partner of the UFC, promising unparalleled fan engagement for UFC fans.
The Deets
- Premium Experience: Blockasset will offer its community unrivaled premium experiences during UFC events.
- High Visibility: Blockasset branding will be featured inside the Octagon during select UFC Pay Per Views and Fight Nights.
- Collaborative Content: UFC and Blockasset will create original content for UFC's digital and social channels.
- Creative Integrations: Expect fan engagement through promotions, sweepstakes, VIP experiences, and a brand ambassador program.
The Bulk
The UFC, the premier mixed martial arts organization globally, announced a new global marketing partnership with Blockasset, a web3 sports media network on Solana. This partnership aims to enhance digital fan interaction by showcasing Blockasset branding within some of UFC's biggest events and providing premium experiences for fans.
Blockasset has already established a presence in MMA, partnering with athletes such as UFC welterweight champion Leon Edwards, UFC middleweight champion Dricus du Plessis, UFC light heavyweight champion Alex Pereira, and former UFC middleweight champion Michael Bisping. This new partnership will further cement Blockasset’s commitment to the sport and its community.
As the Official Digital Fan Interaction Partner, Blockasset will benefit from high visibility branding within the Octagon during select events, reaching more than 700 million fans in 170 countries and approximately 975 million households. Beyond the Octagon, the partnership includes the creation of original content distributed through UFC’s digital and social channels, which have a reach of about 266 million users worldwide. The partnership will also involve various fan engagement activities, including in-arena promotions, viewer sweepstakes, VIP experiences, and a brand ambassador program featuring UFC athletes.
Blockasset will kick off its partnership activation at UFC 303: PEREIRA vs. PROCHAZKA 2, taking place this Saturday, June 29, at T-Mobile Arena in Las Vegas. The event will feature a highly anticipated rematch between current UFC light heavyweight champion Alex Pereira and former champion Jiri Prochazka, as part of the 12th Annual UFC International Fight Week™.
🎤 Founder Feedback
Working with UFC has been our north star since inception in 2021 and this dream has been made a reality by becoming the Official Digital Fan Partner.Bobby Evans, Co-Founder of Blockasset
🎬 Take Action
Stay tuned for the official mint and details on how to participate in Blockasset's exclusive UFC experiences.
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