Digital Fashion Company Cult & Rain Announces Shutdown

Digital Fashion Company Cult & Rain Announces Shutdown

Cult & Rain is closing down its digital fashion company, according to a message shared by its CEO on X.

The Deets

  • Web3 market volatility affected company financials.
  • Attempts to secure new investments were unsuccessful.
  • The company's closure marks the end of Cult & Rain 2.0 plans.

The Bulk

Founded with the vision to revolutionize the tech-fashion space, Cult & Rain announced its closure due to the volatility of web3. Despite efforts to secure further investments, the company has reached a juncture where continuing operations is no longer sustainable. 

The company will no longer continue operating towards Cult & Rain 2.0. 

🎤 Founder Feedback


Despite the outcome, I am proud of the community and the team for believing in our vision from the very start.George Yang, Founder and CEO of Cult & Rain


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