Euroleague Teaming Up With Animoca Brands Subsidiary

Euroleague Basketball will enhance fan experiences in partnership with SPORTPASS, an Animoca Brands subsidiary, in hopes of driving next-gen engagement through gamification.

The Deets

• Partnership Focus: Creating a Euroleague-themed gaming platform for Gen Z fans.
• Growth Strategy: Amplifying Euroleague's gamification efforts, including games, rewards, and collectibles.
• Record Engagement: 2023 saw a significant increase in fantasy game participation, with a 4.3 million fan community.
• Expert Collaboration: SPORTPASS, backed by Animoca Brands, brings expertise in web3 and digital fan engagement.

The Bulk

Euroleague Basketball aims to step up its game in fan engagement by joining forces with SPORTPASS, a subsidiary of Animoca Brands. This strategic partnership aims to bring a new dimension to Euroleague's gamification strategy, targeting the Gen Z demographic with a unique blend of sports thrill and digital culture.

The collaboration will introduce a Euroleague-themed gaming platform, offering fans an array of digital experiences, including various game formats, rewards, and exclusive in-game collectibles. This move is part of Euroleague Basketball’s broader digital strategy, which has seen significant growth in recent seasons, especially in its fantasy games portfolio, which boasts a community of 4.3 million engaged fans.

SPORTPASS hopes to significantly boost Euroleague's digital ecosystem, providing young fans with new, innovative ways to connect with the league. 

🎤 Founder Feedback

🔜 What's Next?

Euroleague and SPORTPASS are set to reveal more about their collaborative efforts in the coming months, promising a range of exciting digital experiences for fans worldwide.

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