Google Play Will Allow NFTs in Apps, Games

Google Play Will Allow NFTs in Apps, Games

Google Play modified a Play Store policy, enabling developers to incorporate NFTs into their apps and games, according to a report from CoinDesk

The Deets

  • Developers can now add tokenized assets, like NFTs, to their applications
  • Companies must disclose blockchain-based elements in the Play Console
  • Reddit, successful with Avatar NFTs, collaborated on the new policy
  • Apps must adhere to Google Play's Real-Money Gambling, Games, and Contests policy

The Bulk

Today marks a significant shift in Google Play's stance on digital assets. The tech company will now permit developers to use non-fungible tokens (NFTs) in their apps and games hosted on its store. This change demands that companies intending to provide the purchase, sale, or earning of these tokenized assets make it explicitly clear in the Play Console that blockchain elements exist in their application.

Joseph Mills, Google Play's Group Product Manager, announced this game-changing update. He conveyed the potential for partners to revamp "traditional games with user-owned content" and amplify "user loyalty through unique NFT rewards."

Social media platform Reddit, known for its Avatar NFTs, was among the partners consulted during the creation of this policy update.

🎤 Policy Prose

Our aim is to foster user trust, while responsibly incorporating the innovative capabilities of blockchain technology.Joseph Mills, Google Play's Group Product Manager

🔜 What's Next?

Google Play intends to implement this new policy fully later this year, but users can expect to experience initial tests of these new enhancements in late summer.

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