Guy Fieri and Sammy Hager Bring Web3 to Santo Spirits
Santo Spirits, co-founded by Sammy Hagar and Guy Fieri, announces a new Web3 loyalty program with Trident3, using the NEAR Protocol.
The Deets
- Loyalty program rewards: opportunities for exclusive virtual tastings and autographed collectibles.
- Founding members receive a mystery NFT with the launch of the Añejo Tequila.
- Continued engagement with the brand can earn fans more collectibles and utility opportunities.
The Bulk
Santo Spirits, the tequila brand built by GRAMMY award-winning musician Sammy Hagar and Emmy award-winning chef Guy Fieri, is venturing into the world of web3 with the launch of a new loyalty program in collaboration with Trident3, a leader in data-driven web3 solutions.
This new loyalty program, Santo Spirits Club, is a pioneering step for the global spirits industry. It utilizes web3 technology to reward loyal customers with an array of exclusive benefits and offers, including the opportunity to attend virtual tastings and acquire autographed collectibles from the founders.
For fans who sign up as founding members, a mystery NFT will be gifted. The utility of this NFT will be disclosed with the launch of the much-anticipated Santo Añejo Tequila. Moreover, the first thousand fans to sign up will receive a bonus mystery NFT. The program promises that fans can earn more rewards and opportunities by maintaining an active relationship with the brand.
Why It Matters
Santo Spirits' entry into web3 signifies an advancement in the spirits industry. By offering a web3 loyalty program, Santo Spirits is not only enhancing consumer engagement and loyalty but also establishing a new way of connecting with customers that could set a precedent for other brands.
Founder Feedback
I'm glad that we are going to be reaching a new audience through this partnership and introducing them to Santo so that they can enjoy tequila as it's meant to be experienced.Sammy Hagar
The new Santo Spirits Club Web3 loyalty program will connect with fans, foster community and cultivate brand loyalty. We will build this with Sammy and Guy's global fanbase in mind to make this one of the most rewarding experiences in the category.Santo Spirits CEO and President Dan Butkus
What's Next?
The loyalty program is just the first step in Santo Spirits' journey into the world of web3. With the impending launch of the new Añejo Tequila and the unveiling of the utility of their mystery NFTs, Santo Spirits and Trident3 are expected to continue exploring new avenues for enhancing consumer engagement.
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