Hot Wheels Gears Up for Fast & Furious NFT Drop
Hot Wheels is collaborating with the Fast & Furious franchise to launch an exclusive set of digital collectibles on the Mattel Creations Virtual Collectibles Marketplace.
• Hot Wheels x Fast & Furious Virtual Collectibles: Each $20 pack will contain six digital collectibles.
• The collection features 11 iconic cars from the Fast & Furious Saga.
• A redemption possibility for a physical version of Suki’s Honda S2000 from 2 Fast 2 Furious.
• The project launches today at noon ET with limited quantities available.
Hot Wheels is fueling the excitement for fans of the Fast & Furious franchise by releasing exclusive digital collectibles on the Mattel Creations Virtual Collectibles Marketplace. This initiative follows the U.S. release of Fast X, the latest addition to the iconic Fast & Furious Saga.
Additionally, these digital collectibles come with an opportunity to redeem a physical item. Owners of the complete Hot Wheels x Fast & Furious collection will have the chance to redeem an ultra-rare die-cast version of Suki’s Honda S2000 from 2 Fast 2 Furious, coated with spectraflame paint. The redemption window will open in September 2023.
❗️Why It Matters
The Fast & Furious/Hot Wheels mashup is another example of Mattel flexing its IP ownership and connections in web3 with virtual collectibles. The brand seems to be ramping up its web3 presence, as this news comes just a few weeks after the Mattel Creations Marketplace hosted a Barbie/Boss Beauties collaboration.
📊 By the Numbers
Hot Wheels hit the gas quickly in web3, selling out its 30,000 NFT Garage packs in April in just 30 minutes.
🎬 Take Action
Interested in owning a part of the Fast & Furious saga? You can participate here at noon ET.
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