Hurley Surfs Into Web3

Hurley, the iconic action sports brand, is set to break into web3 with the introduction of NFTs and the Hurley Super Surfer™ Game.

The Deets

• The Hurley Super Surfer™ Game will feature surf-ready sloth avatars, inspired by top athletes in the sport.
• The sloth surfer NFTs will offer performance advantages and exclusive Hurley styles within the game.
• Pre-booking for Hurley NFTs opens today, Aug 1. 
• The NFT integrated version of the game will be available on Google Play and the App Store on September 29.

The Bulk

Hurley will now surf the waves of web3 with its Hurley Super Surfer™ Game and digital collectibles. The game, dropping on August 30, will allow players to enhance their gameplay with unique NFT digital collectible avatars.

The avatars are surf-ready sloths that draw inspiration from the sport's greatest athletes. Gamers can purchase these collectible sloth surfer avatars on Jump.Trade, with each NFT offering built-in performance advantages and exclusive Hurley styles within the game. Plus, NFT owners will have the chance to claim a coveted Hurley hoodie.

The NFTs will be up for pre-booking starting August 1, welcoming all fans to experience an immersive journey as they dodge sea monsters, collect Hurley Sand Dollars, and ride waves of varying skill levels. The NFT-integrated version of the game is set to go live on September 29, making it available for download on both Google Play and the App Store.

📊 By the Numbers

Hurley's largest offering will be 10,000 individual super loot boxes which contain one NFT each. They can be purchased for $50. Additionally, the brand is auctioning two 1/1s that come with exclusive and custom-crafted accessories. 

🎤 Founder Feedback

🔜 What's Next?

After the launch of the Hurley Super Surfer™ game on August 30, players can anticipate an updated version integrating the NFT avatars on September 29. 

🎬 Take Action

Explore the collection or pre-book for your NFTs here. 

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