Is Pepperidge Farm Bringing Goldfish to the Blockchain?
Earlier this month, Pepperidge Farm filed a trademark application on behalf of its Goldfish snack brand involving NFTs, as pointed out by @eliana_esq.
❗ Why It Matters
The trademark application offers a glimpse into how one of the largest snack brands is thinking about web3.
🔎 The Deets
Mentioned in the application are the following items:
- Downloadable image files containing artwork authenticated by non-fungible tokens (NFTs)
- Virtual snack products
- Digital media, namely, artwork, text, audio, video and/or non-fungible tokens (NFTs)
- Entertainment services, namely, providing online, non-downloadable virtual clothing and food for use in virtual environments