Is Pepperidge Farm Bringing Goldfish to the Blockchain?

Is Pepperidge Farm Bringing Goldfish to the Blockchain?

Earlier this month, Pepperidge Farm filed a trademark application on behalf of its Goldfish snack brand involving NFTs, as pointed out by @eliana_esq.

❗ Why It Matters

The trademark application offers a glimpse into how one of the largest snack brands is thinking about web3.

ğŸ”Ž The Deets

Mentioned in the application are the following items:

  • Downloadable image files containing artwork authenticated by non-fungible tokens (NFTs)
  • Virtual snack products
  • Digital media, namely, artwork, text, audio, video and/or non-fungible tokens (NFTs)
  • Entertainment services, namely, providing online, non-downloadable virtual clothing and food for use in virtual environments

🕳️Go Deeper

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