IYK Raises $16.8M Led by a16z Crypto
IYK, which unlocks the fusion of digital and physical, announced a raise of $16.8 million led by a16z Crypto.
The Deets
- Partnerships: Collaborations with adidas, 9dcc, and VÉRITÉ.
- Mission: Repairing the broken link between digital and physical spheres for brands.
- Funding Boost: A $16.8M fundraise steered by a16z Crypto.
- Game Plan: Redefine brand interaction in a modern era.
The Bulk
In an era where the lines between digital and physical are increasingly blurring, IYK works with companies to provide seamless experiences and connections between the two. Its overall objective? Mending the fragmented connection between digital presence and physical engagements for brands.
Over the last two years the company has associated itself with market leaders, including adidas and 9dcc. Moving forward, it will continue its push to onboarding more creators and collaborators, namely through the launch of its IYK Platform.
The IYK Platform will have ready made NFC chips, modules to help create experiences with no coding necessary, and an API to help collaborators build a customized digital world.
🧐 Wait, What?
IYK's collaborations help sync physical products to digital experiences. For example, users can scan a chip on a physical product and be prompted to engage with a brand or creator digitally as well.
🎤 Platform Prose
Our mission: connect creators and consumers through real world experiences, one tap at a time.IYK
🔜 What's Next?
With funds in place, IYK said its next step is launching its IYK Platform to onboard more creators and further intertwine digital and physical.
🎬 Take Action
Interested creators that are ready to create a digital and physical experience can contact IYK via email.
🧠 Learn More
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