Lacoste Unleashes Dynamic NFT: UNDW3 Card

Lacoste announced the UNDW3 Card, an NFT that offers a unique opportunity for brand builders and entrepreneurs to shape the future of the Lacoste brand while unlocking new utilities.

The Deets

• The UNDW3 Card: a dynamic NFT reflecting user activity
• Activity Tracking: in a new experience called "The Mission"
• The Mission: involves conversation, gamification, quest-solving, and co-creation
• Increased Engagement: makes the UNDW3 Card more valuable

The Bulk

Lacoste, the global fashion brand, has taken a significant leap into the blockchain space with the announcement of the UNDW3 Card, a dynamic NFT that changes in rarity based on the holder's engagement within the community.

This engagement is measured in "The Mission," a newly launched platform that tracks activity like conversations, gamification, quest-solving, and co-creation. As users engage more with The Mission they earn points that are reflected on their UNDW3 Card via the blockchain, increasing its rarity and potential value.

The UNDW3 Card also grants holders exclusive access to the Lacoste UNDW3 Wardrobe and allows them to contribute to the brand's development through the UNDW3 Factory. More engagement and higher performance in "The Mission" also lead to extra utilities and rewards.

🧐 Wait, What?

Lacoste's UNDW3 Card is like a badge of honor that grows in prestige the more you engage with the brand's community. Think of it as a dynamic, digital version of a loyalty card – but instead of getting a free coffee, you're part of shaping the future of a global brand.

🔜 What's Next?

For those eager to start their journey with Lacoste's UNDW3 Card, "The Mission" is now live via a dedicated website. The experience will be divided into seasons and chapters, with Season 1, Chapter 1 launching on June 29th.

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