Mastercard, Polygon Help Artists Embrace Web3
Popular financial payments provider Mastercard is teaming up with Polygon to teach artists how to leverage web3 technology when connecting with fans, the company announced at CES 2023.
Why It Matters: Mastercard is one of the largest financial companies in the world and seeing it embrace web3 technology helps build trust in an otherwise shady space. This move and partnership also confirm Polygon as the centerpiece for Web 2.0 onboarding.
The new incubator program teaches artists how to:
- Explore and create digital identities
- Establish virtual communities and fans
- Own, monetize, and leverage their own content and creations
The Big Picture: Polygon has partnered with other major brands in the past, including Starbucks, Disney, Adidas, and more, and extending a helping hand to Mastercard is a logical next step in creating a more useful and credible web3 environment.
What They're Saying: “The core of this program is providing emerging artists with the web3 tools and skills they need to excel and advance their music careers in this digital economy,” Raja Rajamannar, chief marketing and communications officer at Mastercard, said to TechCrunch. “By providing access to experts and innovators in the space, the artists will be guided on how to incorporate web3 into their work throughout the entire program and then beyond.”
Go Deeper:
- Mastercard announced 7 months ago that it will make buying NFTs easier and safer.
- Polygon launched Beacon, an accelerator built by web3 founders for web3 founders.
- Starbucks Odyssey goes live in beta on Polygon.
