Neopets Steers From Web3

Neopets Steers From Web3

The Neopets Team (TNT) welcomed new leadership and introduced a new mobile app called "World of Neopets," straying from previous plans of its Neopets Metaverse. 

The Deets

  • Dominic Law, the new head of leadership, is a long-time fan of Neopets.
  • Metaverse project cancelled: The Neopets Team is discontinuing the Neopets Metaverse game
  • "World of Neopets" aims to revolutionize the Neopian experience, and will not have NFT, or crypto involvement. 
  • Existing Neopets Metaverse collectibles will still be supported on open marketplace.

The Bulk

Neopets, the much-loved virtual pet site from the early 2000s, is undergoing a significant transformation. After years of struggling under JumpStart Games, the new leadership team headed by Dominic Law, a long-time fan, aims to revitalize the platform.

A management buyout deal facilitated a merger of two Neopets teams into an independent entity free from corporate constraints. This newly formed entity can now exclusively focus on decision-making and the overall brand strategy of Neopets, ensuring continuous improvement and enhancement of the Neopets game and community.

The new team has prioritized pressing community requests, like addressing Flash issues, tackling mobile browser compatibility problems, page conversions, and improving customer support protocols, and does not see a path forward with its previously planned Neopets Metaverse. 

Furthermore, the project made it abundantly clear that its new game, World of Neopets, is not merely a rebrand of the metaverse and will not contain any NFTs or crypto-related models. 

📊 By the Numbers

Neopets Metaverse NFTs hold a 0.85 SOL floor on Magic Eden at the time of writing. 

🎤 Project Prose


We also took a long, hard look at community feedback on Neopets Metaverse, and it quickly became clear that the game just didn’t line up with everything that made Neopets… well… Neopets!Neopets


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