NFL All Day Partners With Super Bowl Winners for 2022 NFL Season
NFL All Day and its parent company Dapper Labs are partnering with the Super Bowl winning Los Angeles Rams for the 2022 NFL season.
This is the first season-long partnership between an individual NFL franchise and Dapper Labs, and the Rams will be launching Team NFTs, or digital collectibles made in partnership with NFL teams.
The new Rams collection features limited-edition Super Bowl LVI ring NFTs and comes in three pricing tiers:
- Starter Rings - $9, 5,000 total supply
- All-Star Rings - $59, 1,000 total supply
- Hall of Fame Rings - $699, 50 total supply
The NFT drop will take place in two days on Aug. 11 at 1 p.m. ET at rams.nflallday.com. It will feature a queue, similar to other Dapper Labs' pack drops.
“We are thrilled to team up with Dapper Labs to give Rams fans an opportunity to be part of history and celebrate our Super Bowl championship in an unprecedented way,” said Los Angeles Rams CCO Jen Prince. “This best-in-class partnership is a great case study for how game-changing technology will allow us to reach our fans and engage new fans both here in California and across the globe.”
The excitement is mutual.
“The Los Angeles Rams are one of the preeminent franchises across all of sports,'' said Dave Feldman of NFL All Day. “We’re excited to work with the LA Rams to power up the fan experience through unique collectibles and events that bring fans closer to their favorite team and players than ever before.”
NFL All Day will also team up with the Rams on custom content for top Moments, according to the team's community representative on Discord.