NHL Names Sweet Its Official NFT Marketplace in Multiyear Partnership
Sweet's NFT marketplace is now officially the NFT partner of the National Hockey League (NHL), National Hockey League Players' Association (NHLPA), and the NHL Alumni Association (NHLAA).
The multiyear partnership is focused on bringing never-before-offered ways to buy, sell, collect, and trade pieces of NHL history.
The upcoming NFT launch, which is slated for the start of the 2022-23 NHL season, will "showcase current and historic moments as well as iconic elements of the game in the form of non-fungible tokens," according to the NHLPA's press release.
The collections are expected to feature cinematic, high-definition game highlights from past and present NHL seasons. The announcement also mentions "a host of other cutting-edge features and functionality that will appeal to new and experienced NFT collectors."
“We’re honored to be partnering on an industry-first launch with an organization as globally renowned as the NHL," said Sweet CEO Tom Mizzone. "Working closely with the League and the Associations, we’ve curated some visually stunning action-packed moments, leveraging in-play gamification to create a genuinely engaging and unique relationship between collectibles and experiences.”
The marketplace is expected to host quests and challenges similar to those already created for the Ultimate Fighting Championship (UFC), National Football League (NFL), and National Basketball Association (NBA) by Dapper Labs.
“We are proud to be launching the NHL’s official NFT Digital Collectibles Marketplace this upcoming season and to offer this new and innovative interactive touchpoint for NHL fans,” said NHL Executive Vice President, Business Development and Innovation Dave Lehanski. “We invested a significant amount of time to analyze the marketplace and establish a fan-first strategy and are now thrilled to announce a partnership with a company that will not only provide us with a world-class digital NFT collectibles experience, but also a commitment to develop a comprehensive platform that is completely designed and customized for the NHL and wholly focused on connecting with hockey fans in the most authentic and engaging manner possible.”