Nike Shares Details on .SWOOSH, Our Force 1 Collection
The Our Force 1 Collection, featuring unique digital renditions of Nike Air Force 1 Lows, will soon be accessible, according to a blog post from .SWOOSH, Nike's web3 platform.
- Our Force 1 Collection honors Nike's 50-year history
- Two OF1 Boxes available: Classic Remix and New Wave
- Multiple entry points ensure fair purchase opportunities
- Can be purchased on swoosh.nike
- Available to all .SWOOSH users
The Our Force 1 Collection is a tribute to Nike's first 50 years, designed for the digital generation.
The collection features two distinct OF1 Boxes: Classic Remix and New Wave. The Classic Remix box encapsulates Nike nostalgia by celebrating heritage details while pointing towards the future. The New Wave box offers a fresh perspective, introducing never-before-seen AF1 designs.
To promote fairness and equity, there will be multiple entry points to purchase an OF1 Box. These boxes will be available on SWOOSH.NIKE via First Access and General Access sales for .SWOOSH members.
One important additional note, users should not expect to receive these designs as physical components. Unlike Nike acquistion, RTFKT, these NFTs (as of now) are not forgeable for a real-life companion.
❗Why It Matters
Though an initial surge of interest surrounded Nike's .SWOOSH announcement, the platform has been far from the major web3 headlines in the last few months. Meanwhile, its been building up for its first virtual creations drop, which at this point has been delayed nearly three months from an initailly anticipated January launch. Nike has been one of the most ambitious (if not the most) web2 brands in web3 and a successful launch of .SWOOSH virtual creations could spell a handful of victories for the space. Firstly, for potential adoption, introducing web3 to Nike's worldwide brand and secondly, for Polygon, the blockchain that has landed many major partnerships that might now be starting to round into form.
🔜 What's Next
More information and details are expected in the coming weeks about the Our Force 1 Collection.
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