OpenSea Adds Former Polygon Labs Business Development Executive
Kelly DiGregorio, known for her significant contributions at Polygon Labs and Dapper Labs, has been appointed VP, Head of Global Content Partnerships at OpenSea, according to a press release shared with Lucky Trader.
- Kelly DiGregorio's experience includes her previous role at Polygon Labs, where she handled Consumer and Entertainment Partnerships.
- DiGregorio worked with Disney, Verizon, YouTube, and more prior to web3.
- At OpenSea, she will be focusing on creating compelling and interactive content partnerships to drive platform growth.
- Trust and safety, along with building and proving NFT use cases, are among OpenSea's top priorities that align with DiGregorio's expertise.
Kelly DiGregorio, a seasoned business development and partnerships executive, joined OpenSea in a bid to propel the company's growth and solidify its position as the leading platform for brands to introduce their intellectual property to web3.
In her previous role at Polygon Labs, DiGregorio masterminded Consumer and Entertainment partnerships, securing deals with prominent names like Starbucks, Disney, DraftKings, and Mastercard. Her past experience extends beyond web3 into traditional sectors, having served in leadership roles at Disney, Verizon, and YouTube, and Dapper Labs in web3.
OpenSea aims to leverage DiGregorio's extensive industry connections across entertainment, CPG, sports, music, fashion, and gaming verticals. This move aligns perfectly with OpenSea's commitment to building out and validating NFT use cases, spurring adoption through compelling content partnerships, and maintaining industry leadership on the trust and safety front.
🖼️ The Big Picture
OpenSea's strategy to capitalize on DiGregorio's vast experience could unlock new opportunities for brands to transition into the Web3 space and enhance the adoption of NFTs on a global scale.
🔜 What's Next?
With Kelly DiGregorio at the helm of OpenSea's Global Content Partnerships, expect to see an increase in high-profile collaborations that further consolidate OpenSea's dominance in the NFT marketplace.
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