PGA Tour Partners With Autograph's NFT Platform
The PGA Tour is creating its own dedicated NFT platform in partnership with Autograph. The new platform is expected to launch in early 2023.
Similar to other NFT collectible platforms like NBA Top Shot and NFL All Day, the PGA will create NFT "moments" (lowercase m) from an archive of videos and player data. The revenue earned from this new venture will filter back to the golfers, according to Sportico.
“Everything we're doing—we're trying to build something new in the space,” said Autograph's CMO Patrick Cassidy. “We really feel like Autograph has an opportunity to pioneer a lot of these things. We're not trying to do what anybody else has done already.”
The team has already enlisted the help of one of golf's most popular names, Tiger Woods. Woods is on the Board of Advisors and a partner with the platform.
“We're going to lean on [Woods] in so many ways,” said Cassidy. “For how we can build and make the best product in the world around the best athletes in the world, and one of the most premier sports brands in the universe.”
Autograph, which was co-founded by NFL legend Tom Brady, is "an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment, and culture to create unique digital collections and experiences." The company has already partnered with sports icons like Derek Jeter, Tony Hawk, Wayne Gretzky, Naomi Osaka, Simone Biles, Usain Bolt, Dale Earnhardt Jr., and James Harden.