Queens Park Rangers Partner With Animoca Brands Subsidiary

Queens Park Rangers Partner With Animoca Brands Subsidiary

SPORTPASS, an Animoca Brands subsidiary, and Queens Park Rangers are partnering to deliver a new fan engagement platform, blending gaming with unique physical and digital collectibles.

The Deets

  • Exclusive gaming experiences and tournaments for fans
  • Unique, 1-of-1 turf collectibles from Loftus Road Stadium
  • Physical and digital player memory cards linked via QR code

The Bulk

SPORTPASS, under the wing of Animoca Brands, announced a partnership with the football club Queens Park Rangers (QPR). This collaboration introduces a games portal that offers QPR fans unparalleled access to gaming experiences, collectible items, and more, effectively bridging the gap between the physical and digital worlds.

The portal's standout feature is the collection of 200 unique turf collectibles from Loftus Road Stadium, each commemorating memorable moments from the 2013-2023 seasons. These collectibles include a piece of physical turf and also feature both physical and digital player memory cards. Fans can link their physical and digital collectibles through a QR code, enhancing their engagement and interaction with the club.

🎤 Founder Feedback


Our goal is to create a bridge between QPR's rich history and the future of fan engagement, offering an unparalleled digital experience.Jordan Fogarty, CEO of SPORTPASS


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