Rolex Files NFT, Metaverse Trademarks

Luxury watchmaker Rolex has filed trademark applications for NFTs and "developing metaverse software," according to documents on file with the U.S. Patent and Trademark Office.

The application also references "video game devices," watches with "digital codes, labels, tags and digital chips," and a litany of virtual products from expected (jewelry, travel bags) to unexpected (binoculars, eyeglass cases, manicure sets, stuffed animals) to web3 native (avatars, security tokens).

Earlier this year, Rolex appeared in NFT-industry headlines when auction houses used NFT marketplace OpenSea to sell a Rolex watch for 9,500 USDC.

Author Bio

TD Marquis

A veteran journalist and editor with more than a decade's worth of experience, TD helped a small community newspaper in Vermont win a New England Newspaper Association Right to Know Award in 2014. TD helped compile five years' worth of invoices to uncover a long-established practice of small-town government officials paying themselves six figures to do small jobs around town. TD discovered NFTs with Top Shot in 2021 and his first NFTs on ETH were saving two Mooncats. He is now the proud owner of Rowhome #61 and 1,300 other NFTs of questionable value. He also sent 4 ETH to a fake Mekaverse site and wants Lucky Trader readers to avoid the same fate.

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