Starbucks Sheds Light on Plans for Its Upcoming NFT

Starbucks Sheds Light on Plans for Its Upcoming NFT

Starbucks announced that it would be creating a "web3 loyalty program" earlier this September and has since provided a handful of updates about the program to users who signed up for the waitlist via email.

Below is the list of updates provided by Starbucks regarding its Starbucks Odyssey rewards program:

  • Once you join Starbucks Odyssey, you’ll be able to earn and purchase digital stamps (NFTs) and unlock access to exclusive offers, experiential benefits, and collectible Starbucks artwork that can’t be found anywhere else.
  • Our beta experience will launch soon! At first, we’re inviting a small number of waitlist members to join our beta program to test the experience and to provide feedback before our full launch. We’ll continue to send invites to join Starbucks Odyssey each month.
  • We’ll keep you in the loop with monthly email updates and sneak peeks into the Odyssey experience.
  • Remember that you must be a U.S.-based Starbucks® Rewards member to join Starbucks Odyssey. If you are not a Starbucks Rewards member yet, join now to streamline your Starbucks Odyssey registration.

Users should expect the release of the product in the coming months with users who signed up for the waitlist getting access in the same timeframe. 

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