Virtual Kentucky Derby Returning to NBC Sports

Virtual Kentucky Derby Returning to NBC Sports

Third Time Games' Photo Finish™ LIVE will provide a 3D simulation of the 149th Kentucky Derby for NBC Sports' live coverage.

The Deets:

  • Third Time Games partners with NBC Sports for the second year.
  • Photo Finish™ LIVE to create a realistic 3D simulation of the race.
  • Virtual horse racing platform revolutionizing Web3 gaming space.

The Details

For the second year in a row, Third Time Games has partnered with NBC Sports to provide a 3D simulation of the iconic Kentucky Derby. Their virtual horse racing platform, Photo Finish™ LIVE, will create a realistic virtual representation of the Churchill Downs track and the 20 competing horses.

Launched in 2021, Photo Finish™ LIVE has been revolutionizing the web3 gaming space by enabling players around the world to own, race, sell, and breed virtual racehorses for real money rewards. 

Why It Matters

The collaboration between Third Time Games and NBC Sports not only brings a virtual representation of the Kentucky Derby to millions of viewers but also showcases the potential of Photo Finish™ LIVE and web3 gaming to a wide demographic of viewers. As virtual horse racing gains popularity, it could pave the way for more immersive and engaging experiences within the broader crypto and NFT ecosystems.

🎤 Founder Feedback

This continued collaboration not only enables us to provide millions watching NBC's live broadcast of the Kentucky Derby with a 3D simulation of the action before the race but affords another opportunity for Third Time Games to showcase what our virtual horse racing game Photo Finish,LIVE is capable of on the biggest horse racing stage the world.Ian Cummings

🎬 Take Action

Catch the 149th Kentucky Derby live on NBC,, and the NBCSports app on May 6. Pre-race coverage begins at 5:00 p.m. ET with post time set at approximately 6:45 p.m. ET. 

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