Zilliqa and Racing League Join Forces
Zilliqa Group is partnering with Racing League to launch a revolutionary web3 fan engagement program, blending the world of horse racing with cutting-edge blockchain technology.
- Innovative Engagement: The program marries horse racing's physical essence with groundbreaking virtual concepts, leveraging Zilliqa's blockchain prowess.
- Empowering Fans: Offers include horse ownership opportunities, voting rights, prediction games, and exclusive discounts.
- Immersive Experiences: Behind-the-scenes racing access, interactions with top jockeys and trainers, and a redefined fan experience in the racing realm.
- Global Strategy: A move to bolster Racing League's international presence and engage with the modern, tech-savvy audience.
The partnership between Zilliqa Group and Racing League aims to reimagine the experience of horse racing enthusiasts worldwide. This collaboration seeks to bridge the gap between the historic traditions of horse racing and the exciting potential of web3, but in a different way compared to other web3 initiatives like ZED RUN or Photo Finish.
Fans can expect to own parts of their favorite real-life horses, make pivotal decisions for their teams, compete in games with real-world rewards, and gain unparalleled access to racing events and interactions with renowned industry figures. Racing League, known for its team-based format featuring the world's elite jockeys and trainers, finds in Zilliqa a technological ally to further its mission of revamping the sport for a new generation.
🎤 Founder Feedback
This partnership with Racing League marks a significant milestone in Zilliqa Group's strategic expansion into the loyalty sector. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League.Matt Dyer, CEO, Zilliqa Group
🔜 What's Next?
Fans can anticipate the launch of the interactive fan engagement program later this year.
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