Top Shot Unveils Latest 'Run It Back' Campaigns

Top Shot Unveils Latest 'Run It Back' Campaigns
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NBA Top Shot launches its latest Run It Back campaign, "Run It Back Eras," blending traditional elements with novel features to highlight iconic NBA Moments from 2014-2019. 

The Deets

  • Two new Run It Back packs, featuring Moments from 2014-2019
  • Introducing in-game arena and crowd audio for Challenge Reward Moments "The Shot" by Kawhi Leonard and "The Wave" by Damian Lillard. 
  • The Rookie of the Year Badge is introduced, featuring moments from Andrew Wiggins, Karl-Anthony Towns, and others.
  • Strict guidelines, Top Shot Historical Rules, are now in effect to maintain scarcity and collectibility.

The Bulk

NBA Top Shot's latest campaign, Run It Back Eras, aims to take fans down memory lane by commemorating pivotal NBA Moments from a defining era (2014-2019). 

In a bid to elevate the experience, Top Shot will release the first two Moments featuring in-game arena and crowd audio — Kawhi Leonard's iconic "The Shot" and Damian Lillard's "The Wave." This audio feature is reserved exclusively for these Legendary Series 4 Moments, which can only be earned through the Run It Back Eras challenge as challenge rewards. 

Top Shot will also introduce the Rookie of the Year Badge, which will adorn every eligible NBA and WNBA Moment. Prominent moments from stars like Andrew Wiggins and Luka Doncic will be featured.

Lastly, the platform finalized and committed to Top Shot Historical Rules, which will play a pivotal role in maintaining scarcity and collectibility on the platform. 

💰 Money Talks

The upcoming Run It Back Legacies: 2014-19 Pack Drop, priced at $999, will go live on Thursday, September 28. This pack will feature 14 Moments, including events like Dirk Nowitzki's final home game. Pack availability varies, with a tiered system based on a collector's Total Drop Score.

🎬 Take Action

Gear up for a plethora of releases, starting with the Run It Back Legacies: 2014-19 Pack Drop on Sept. 28. The first Origins Pack Drop is slated for Oct. 3, 2023, priced at $89, encapsulating a Rare Origins Moment and 9 Archive Moments.

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