Ralph Lauren Partners with Poolsuite, Will Accept Crypto at Miami Location

Ralph Lauren Partners with Poolsuite, Will Accept Crypto at Miami Location
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Ralph Lauren will collaborate with web3 community Poolsuite on exclusive NFTs and event access, while also accepting cryptocurrency payments at its Miami store according to a report from Vogue Business. 

The Deets:

  • Partnership with Poolsuite for co-designed NFTs, granting access to an exclusive party at a Miami waterfront estate
  • Poolsuite's Grand Leisure collection holders can update their "Leisurist" avatars with digital Ralph Lauren outfits
  • First Ralph Lauren store to accept crypto payments
  • Collaboration with BitPay supports 14 leading cryptocurrencies

The Details

Ralph Lauren has partnered with Poolsuite, an NFT-gated membership platform, to create an immersive experience for their customers. As part of this collaboration, Ralph Lauren and Poolsuite will release a co-designed NFT that will be gifted to the 3,000 Poolsuite community members. These NFTs grant access to an exclusive party at a private waterfront Miami estate during a three-day launch event. More details are expected shortly. 

Additionally, holders of Poolsuite's existing Grand Leisure collection will have the ability to update their "Leisurist" avatars with digital Ralph Lauren outfits inspired by the brand's recent Los Angeles runway show. 

In addition to the Poolsuite partnership, Ralph Lauren's new store in the Miami Design District is its first to accept cryptocurrency payments. In collaboration with BitPay, customers can use 14 leading cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin, for their purchases. Users hoping to utilize crypto payments can ask to checkout with BitPay. 

Why It Matters

Ralph Lauren's partnership with Poolsuite marks another notable web2 entrance into web3. However, unlike other luxury brand entrances that have tried to build community from the ground up, Ralph Lauren has astutely partnered with Poolsuite, a web3 community that more closely aligns with Ralph Lauren's existing and target demographic. If the partnership is successful, perhaps this will provide a winning playbook for other notable brands hoping to enter web3 and succeed beyong the initial fanfare that a notable brand's entrance provides.

🎤 Founder Feedback

Ralph Lauren has always been about captivating storytelling and creating enchanting worlds that bring the brand to lifeDavid Lauren



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