Sorare Inks Four-Year Deal with Premier League
Sorare has signed a four-year licensing deal with the Premier League, according to a report from Reuters.
❗ Why it Matters
Users will be able to collect Sorare cards from players who play for the Premier League's 20 top-tier teams. Sorare now adds the Premier League to its list of partner leagues that already includes the National Basketball League, Major League Baseball, Spain's LaLiga, Germany's Bundesliga and Italy's Serie A.
🔍 The Deets
- Sorare will pay "tens of millions of pounds" for the rights, with the final amounts depending on performance.
- As part of the deal, the Premier League has the option to take equity in Sorare.
- League-specific Premier League contests will be added to the Sorare platform.
🧠 Need to Know
- This is not the Premier League's first web3 partnership. Tezos had previously signed a sponsorship deal with Manchester United, and several clubs have issued "fan tokens."
🎤 Founder Feedback
Its a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we are extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. We are incredibly excited and cant wait to see fans play with Premier League cards in our tournaments.Sorare CEO Nicolas Julia