Adidas Introduces Indigo Herz Fashion Pack
Adidas introduced the Indigo Herz Pack, an NFT-inspired collection, with token gated access for ALTSbyadidas holders and a later public sale.
- Indigo Herz Pack celebrates 'Into the Metaverse' transformation
- Limited quantity: 2145 Superstar shoes, 2195 printed hoodies
- Early access for adiClub members, public sale on May 5
- Token gated access for #ALTSbyadidas holders
Adidas is launching the Indigo Herz Pack, a collection inspired by the popular NFT, Indigo Herz, to celebrate their 'Into the Metaverse' transformation. This limited-edition collection includes 2145 pairs of Superstar shoes created in collaboration with Bored Ape Yacht Club, PUNKS Comic, and gmoneyNFT, and 2195 printed hoodies featuring PUNKS Comic art.
AdiClub members will have early access to the collection during the members week starting April 26 (EU) and April 27 (other countries). All seven additional pieces will be available on adidas.com and the adidas app. The public sale for the collection will begin on May 5 through adidas.com, the adidas app, and selected retail stores globally.
#ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas' commitment to bridging the gap between web2 and web3 while ensuring utility for their global community. Instructions for this access will be provided 24 hours before the launch.
❗️Why It Matters
The Indigo Herz Pack showcases the growing urgency and commitment adidas has for its web3 initiatives. Holders that are staying the course, and leaning into the Alts collection will get a first taste of the exclusive access and benefits adidas can provide via the token-gated drop.
🎬 Take Action
Sign up for adiClub membership to enjoy early access during Members week adidas.com/adiclub. More details are expected soon.