Asprey and Bugatti Partnering to Create Phygital Egg Collection

Asprey and Bugatti Partnering to Create Phygital Egg Collection
In this post

Asprey and Bugatti announced a limited-edition collection of precious objet eggs that are available both as physical objets and as NFT generative artwork.

❗ Why It Matters

The Asprey Bugatti Egg Collection merges the heritage and craftsmanship of two luxury brands. The collaboration highlights the possibilities of "phygital" art and illustrates how traditional art forms can be united with, and evolve in, the digital realm.

The Deets

  • The Asprey Bugatti Egg Collection is a collaboration between two luxury brands with rich histories.
  • The collection, limited to 111 pieces, is available both as physical objets and as NFT generative artwork. Each Bitcoin NFT comes with a physical egg.
  • Prices range from 20k to 50k USD, with 10 high-jewelry editions starting at 200k USD.
  • The mint date will be on or around May 4, and the collection will coincide with the opening of Asprey Studio Gallery in Mayfair in April 2023.

The Details

The Asprey Bugatti Egg Collection is a collaboration between luxury brands Asprey and Bugatti that features precious egg-shaped objets created by master silversmiths at Asprey’s London atelier. The collection showcases the rich histories of both brands and their influence in the Art Nouveau era.

The eggs feature a "diamond door," a nod to Asprey's jewelry heritage of over 242 years, and it opens to reveal a sterling silver scene of the iconic Bugatti chateau and the Bugatti Type 41 Royale car sculpture.

The collection is available both as physical objets and NFT generative artwork, and the two luxury brands are inscribing digital content on the Bitcoin blockchain, which will ensure that the artwork lasts indefinitely. Each Bitcoin NFT comes with a physical egg, and the limited-edition collection offers various colors. Prices range from 20k to 50k USD (payable in ETH, Bitcoin, USD, or GDP), and there will also be 10 high-jewelry editions, priced starting at 200k USD.

ğŸŽ¬ Take Action

To be considered for the allowlist, email info@aspreystudio.com. Asprey Studio Club NFT and AB members have priority.

ğŸŽ¤ Founder Feedback


We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art - coded by our strategic partner and Bitcoin experts Metagood - using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.Ali Walker, Artist and Chief Creative Officer at Asprey Studio

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