BeastMode & Metaverse?
Former NFL star Marshawn Lynch filed a trademark application for "BeastMode" for NFTs and digital collectibles, according to a document filed with the USPTO and identified in a tweet by lawyer Mike Kondoudis.
🧐 Wait, What?
Marshawn Lynch was famous for many things: rampant Skittles consumption, bizarre postgame interviews, and not getting the ball at the 1-yard line in Super Bowl 49. But what most people will remember is his many heroic runs that had to be seen to be believed.
While the origins of his nickname "Beast Mode" are not completely clear, one of his iconic touchdown runs in 2010 is remembered as the Beast Quake.
What It Means
For now, nothing in the short term. The filing of a trademark application is merely a preliminary step, and any potential plans for a BeastMode NFT project or collectible is not immediately known.
Other notable athletes to file trademarks for metaverse offerings include Steph Curry, who trademarked 'Curryverse' at the end of October 2021. In Curry's case, he filed the trademark two months in advance of the drop of the Genesis Curry Flow, a collection of NFTs of his own Curry shoes made in partnership with Under Armour.