Popular TV Series 'Game of Thrones' to Launch Digital Collectibles

Popular HBO television series "Game of Thrones" (GOT) is adding digital collectibles to its epic fantasy franchise, according to Variety.

The new platform, called "Game of Thrones: Build Your Realm," will allow collectors to buy, sell, and trade NFTs based on fictional characters from the show's world of Westeros.

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said head of NFT commercial development for Warner Bros Discovery, Josh Hackbarth. “We’re excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”

At launch, the collectible experience will allow fans to purchase GOT-inspired avatars with upgradable equipment and add-ons coming later. This multistage rollout will feature weapons, companions, and gear (as equipables), as well as iconic show moments, locations, characters, and more (as add-ons).

A launch date and pricing details are not yet available but Nifty's updated its website with information on the drop and invited users to "sign up now."

Daz 3D, the design studio responsible for the launch of DC's Bat Cowl NFT project, is leading design and development for "Game of Thrones."

This announcement follows the end of "Game of Thrones" prequel "House of the Dragon," which broke HBO viewership records this year. Additional "House of the Dragon" seasons and new "Game of Thrones" spin-offs are already in the works.

Warner Bros. Discovery Global Consumer Products, the company behind the GOT NFT launch, also launched "Lord of the Rings" NFTs in October. The NFTs came in two tiers and were largely affordable at $30 for Mystery Edition and $100 for Epic Edition collectibles.