Sherwin-Williams Files Trademark Application Involving NFTs

Last week, paint and coating brand Sherwin-Williams filed a trademark application covering downloadable virtual goods, as reported by trademark and copyright attorney @NeerMcD.

❗ Why It Matters

Despite the bear market, large traditional brands continue to enter web3. In the past couple of weeks alone, we learned that Amazon is rumored to launch an NFT marketplace next month, Pokemon is hiring for web3 roles and Pepperidge Farms filed a tradmark application, similar to the one today from Sherwin-Williams.

🔎 The Deets

Mentioned in the application are the following items:

• Downloadable virtual goods, digital assets, and multimedia files containing artwork, text, audio, and video relating to paints, paint color chips and related goods, and authenticated by non-fungible tokens (NFTs) or a blockchain network.
• Online retail store services in the nature of providing an online marketplace for buyers and sellers of downloadable virtual goods, digital assets, digital collectibles and crypto-collectibles, namely paints, paint color chips, and related goods, and digital animated and nonanimated designs and characters, avatars, digital overlays, skins, art, virtual reality gaming, and trading cards authenticated by non-fungible tokens or a blockchain network. 
• Membership club services through holding non-fungible tokens granting member access.

🕳️Go Deeper

• View the Trademark Application Here