World War Blur
Blur announced an update to its royalty policy and released an accompanying blog post walking through the options creators have.
The Deets
Blur outlined three options for creator royalties, each with varying impacts on Blur, the creator, and OpenSea (Blur's most notable competition). Find the options below, taken from the aforementioned blog post.
- Option 1 - No Block
- If new collections don't utilize a block, they will be unable to prohibit zero or optional royalty marketplaces. In these instances, Blur will require a 0.5 percent minimum royalty and OpenSea will make royalties optional.
- Option 2 - Block Blur
- Any collections that block Blur or other zero royalty/royalty optional marketplaces will have royalties enforced on OpenSea.
- While the block will ensure there are no bids, trading and listing can still take place on Blur whereby a minimum 0.5 percent royalty is in play.
- Option 3 (RECOMMENDED by Blur) - Block OpenSea
- Blur prefers that creators block OpenSea at present time. Any collection that blocks OpenSea will have full royalties enforced on Blur.
- Blur will only recommend this option until Option 4 (below) is possible.
- Option 4 - Don't Block OpenSea or Blur
- Blur requests that OpenSea discontinues its policy that sets royalties to optional for collections trading on Blur. If the policy is disabled, collectors will be able to receive royalties on both platforms.
❗ Why It Matters
Currently, creators cannot receive royalties on both Blur and OpenSea. Instead, they can only collect full royalties on either OpenSea or Blur, but not both at the same time.
By removing the Seaport backdoor they were using to enforce full royalties, Blur is effectively waging war on OpenSea. Especially by spelling out that creators that block OpenSea will be eligible for Blur's Season 2 rewards.
🎤 Community Quotes
blur just said the divorce is happening. do you want to live with mommy or daddy?@AngelClarkSays
🎬 Take Action
Blur asked creators looking to act on Option 3 and block OpenSea to join the Blur Discord to find out how. Option 3 is available for new, existing, and Manifold NFT collections.
🧠 Learn More
