adidas Originals: Into the Metaverse
adidas Originals: Into the Metaverse NFTs are collectibles granting holders access to physical merchandise and open metaverse virtual land experiences.
adidas is partnering with Bored Ape Yacht Club, Pixel Vault, and gmoney to offer the following merch: The iconic adicolor Firebird tracksuit (track top and trackpants), a graphic hoodie (as featured in PUNKS Comic #2), and gmoney’s classic orange beanie.
In March 2022, adidas Originals: Into the Metaverse added new information to its roadmap, including an upcoming pfp NFT release, surprise airdrops, and merchandise.
In April 2022, adidas Originals launched a personality-based, AI-generated avatar creation platform in collaboration with Ready Player Me, a cross-app avatar platform for the metaverse.