BBRC - Ivy Boys NFT Overview
Ivy Boys is the genesis collection of BBRC Studios consisting of 7,777 Ivy League-inspired character NFTs. The collection is created by designer Aaron Chang, a South Koren illustrator that has collaborated with New Balance, Baracuta, and other brands. Currently, Aaron Chang is the design director for New Balance Korea.
Ivy Boys represents a project three years in the making after Aaron Chang took an interest in Ivy League style. Holders of Ivy Boys NFTs have exclusive benefits within the Ivy Boys community, along with commercial IP rights to utilize their Ivy Boy NFT as they see fit. Holders also have priority access to the BBRC ecosystem, exclusive access to BBRC events, and access to brand collaborations and merchandise drops.