Candy Digital Launches MLB Postseason Activations
Candy Digital teamed up with Major League Baseball and MLB Players Inc. to launch a series of digital collectibles and real-time trivia for the 2023 MLB Postseason.
- Candy Code Breaker: MLB fans can now tap into their baseball knowledge to win rewards.
- Commemorative Digital Tickets: Unique digital tickets for select MLB playoff games, continuing from the successful launch in 2022.
- Plays of the Week & This Month in Baseball: Collectibles capturing key moments from the current and past MLB Postseasons.
- Fan Engagement: Opportunity for fans to relive great MLB moments from the Postseason and enhance their game experience on various devices.
In an move to activate MLB fands, Candy Digital and MLB have unveiled their newest collaboration: real-time trivia challenges for the 2023 MLB Postseason. Scott Lawin, the CEO of Candy Digital, emphasized the successful engagement of MLB's community during the regular season, leading to the creation of these special offerings for the Postseason.
The Candy Code Breaker, presented by the stats powerhouse Elias Sports Bureau, challenges fans to use their baseball knowledge to win prizes and offers unique versions that let fans play exclusively with their collectibles.
Fans at the game can still take advantage of Commemorative Digital Tickets as well. Candy indicated that more than 41,000 fans collected digital tickets throughout the 2023 season.
🎤 Founder Feedback
During the 2023 MLB regular season, where attendance broke 70 million fans, we were thrilled by the engagement from MLB's community with the products and experiences we offer.Scott Lawin, CEO of Candy Digital
📊 By the Numbers
In the 2022 Postseason, 24% of fans who used mobile tickets redeemed their digital collectible tickets.
🎬 Take Action
New trivia new trivia challenges will be released every Tuesday, Wednesday, and Thursday until Nov. 10 at 3:00 p.m. ET. Those who crack the code are entered for a chance to win a $250 gift card.
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