Cool Cats, Animoca Brands Announce Alliance

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Cool Cats will be "working more closely" with Animoca Brands, according to a Wednesday announcement from the technology and blockchain gaming company.

Animoca Brands, the company behind Sandbox and a partner with popular NFT projects like Bored Ape Yacht Club, is making a "strategic investment" in Cool Cats, the release said. Details about the partnership are scant, but the two companies are familiar with each other — Ken Cron, the executive chair of Cool Cats Group, has been an advisor to Animoca Brands' board of directors since 2020.

"Our belief in what the Cool Cats team has built, along with our commitment to the NFT space – which we believe will unlock the next frontier of gaming – could not be stronger," said Animoca Brands' co-founder Yat Siu.

Cool Cats recently announced a new CEO, Stephen Teglas, and the company has a mission to "largest global NFT brand and a robust media and content company, including through expansion of its gaming offerings."

Earlier in September, Cool Cats partnered with Animoca Brands' subsidiary GAMEE to create its own play-to-earn game called Cool Cats Combinations.

Animoca Brands also closed on a $110 million round of funding in September to expand GameFi opportunities.

“We’re thrilled to work more closely with Animoca Brands and tap into their deep gaming expertise to open up new immersive experiences for the Cool Cats community,” said Teglas. “Many within our community already enjoy Animoca Brands’ properties and we can’t wait for Cool Cats holders to realize the value of our deepened relationship with Animoca Brands. We look forward to sharing announcements over the coming weeks and months as we roll out our partnership.”

Author Bio

TD Marquis

A veteran journalist and editor with more than a decade's worth of experience, TD helped a small community newspaper in Vermont win a New England Newspaper Association Right to Know Award in 2014. TD helped compile five years' worth of invoices to uncover a long-established practice of small-town government officials paying themselves six figures to do small jobs around town. TD discovered NFTs with Top Shot in 2021 and his first NFTs on ETH were saving two Mooncats. He is now the proud owner of Rowhome #61 and 1,300 other NFTs of questionable value. He also sent 4 ETH to a fake Mekaverse site and wants Lucky Trader readers to avoid the same fate.

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