Ezu

EZU is an NFT collection powering a Wear2Earn lifestyle application.

Launching on Magic Eden as a cross-chain mintable Ethereum NFT collection, EZU redefines the relationship between brands and consumers by creating the first 2Earn economy rewarding consumers for wearing products with NFC chips, tied to smart contracts with AR capabilities.

Using non-invasive NFC chips placed in clothing, EZU will be able to understand who, when, how long, and where a customer wears that piece of clothing.

By using EZU, brands will be able to more deeply understand and interact with their customers, while driving and measuring brand loyalty and post-sale analytics.

EZU is the sister project of Psychedelics Anonymous, built by Voltura Labs.