Kanpai Pandas Add Brand Expert to Advisory Board
Renowned lifestyle brand executive, Jeff Willard, has joined the Kanpai Pandas advisory board, according to an announcement by the project.
The Deets
- Willard managed over 45 consumer brands including JBL, Harman Kardon, Coleman, Beautyrest, and Lexmark.
- Currently heads the $100M marketing budget and $200M e-commerce business at Casper Sleep.
- Experience in entertainment world with collaborations with stars like Sir Paul McCartney, Jennifer Lopez, Tom Brady, and Quincy Jones.
- Successfully launched hundreds of products, generating over $1 billion in annual sales to date.
The Bulk
Jeff Willard is no stranger to success in the realm of brand management and product launches. Having managed more than 45 major consumer brands, he now joins the Pandas advisory board with a promising background of significant brand experience. These brands include industry behemoths like JBL, Harman Kardon, Coleman, Beautyrest, and Lexmark, showcasing his versatility in various sectors.
In his current role, he leads a $100M marketing budget and a $200M e-commerce business at Casper Sleep.
Additionally, Willard's professional journey spans the world of entertainment, with collaborations with star-studded figures such as Sir Paul McCartney, Jennifer Lopez, Tom Brady, and Quincy Jones. This diverse expertise will be a valuable asset in aligning Pandas with pop culture and widening their brand appeal.
🎤 Project Prose
We're confident that Jeff's vast experience, in tandem with our other advisors, will help us achieve our goal of delivering significant growth to the Pandas.Kanpai Pandas
🧠 Learn More
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