Knights of Degen Partners With Betting Site
Action Network, which is owned by Denmark-based Better Collective, will also purchase Knights of Degen NFTs as part of the deal. Knights holders will receive a premium subscription to the site, which includes betting content and analytics. (Lucky Trader co-founders Peter Jennings and Jonathan Bales were part of a team that founded Action Network, which was sold to Better Collective in May 2021.)
"Our partnership with the Knights of Degen will provide their community with direct access to Action's best experts and serve as a bridge between the sports betting and NFT communities,'' said Scott Miller, SVP Commercial for Better Collective, in a release. "Sports betting is filled with unique one-of-a-kind experiences (just like NFTs) and our entrance into Web3 only furthers our commitment to combining the worlds of sports media and technology."
Action Network community members will receive access to Knights of Degen's contests, NFT onboarding content, and athlete AMAs. Knights was founded by web3 entrepreneurs and sports celebrities including former New York Giants running back Tiki Barber.
"We think Action Network is the perfect partner to provide great value and service to our community, and we believe KOD is the perfect entrance for traditional sports fans into Web3," said Barber in the release.