LonelyPop is a collection of 10,000 lonely character NFTs residing on the Ethereum blockchain. The collection was founded by Noinah (@bushrobins) and @0xstudio, an artist-first Web3-as-a-Service (WaaS) company. The mantra behind the LonelyPop NFT collection is that everyone can be lonely together, and focuses on emphasizing the importance of mental health within the community. Focusing on the community of LonelyPop NFT holders, Noinah and 0xStudio are focused on building a strong community and brand both within Web3 and IRL. Fashion and merchandise are important elements that LonelyPop is focusing on to expand the LonelyPop brand to Web2 and secure future opportunities for the project.