NFL ALL DAY NFT Overview

What is NFL ALL DAY?

NFL ALL DAY is a way for NFL fans to celebrate and showcase their NFL fandom through officially licensed Digital Video Collectible NFTs called Moments, featuring some of the best plays from the NFL past and present.

The first Series contained Moments from the 2021-2022 NFL Season and Series two contained Moments from the 2022-2023 Season. 

Who is Behind NFL ALL DAY?

NFL ALL DAY was launched by the National Football League (NFL), the NFL Players Association (NFLPA), and Dapper Labs Inc. Dapper Labs, led by CEO Roham Gharegozlou, is the company behind one of the original blockchain games, CryptoKitties. Dapper also launched NBA Top Shot in late 2020 which helped fuel the wider NFT boom in sports, arts and other sectors.

What are Packs and Pack Drops?

Packs contain a specified number of Moments and are made available throughout the year, each varying in contents, odds and price. 

Pack Drops are how the majority of Moments are distributed into the NFL ALL DAY ecosystem. During a Pack Drop, users enter a waiting room before being placed into a randomized queue. Due to scarcity, not everyone who enters a queue is guaranteed a Pack.

What is the NFL ALL DAY Marketplace?

The Marketplace is where users go when looking to add a Moment to their collection. It's a peer-to-peer always-on hub where fans can buy and sell Moments between each other.

What are Rarity Tiers?

Rarity Tiers describe how scarce an NFL ALL DAY Moment is. There are four main tiers including Common, Rare, Legendary, and Ultimate. The mint counts of individual Moments are as follows:

• Common: 6,000 to 10,000
• Rare: 499 to 1,200
• Legendary: 29 to 59
• Ultimate: 1 to 10

What are Sets?

Sets are a group of Moments tied together by theme and/or rarity. For regular season Moments, there is either a “Core” Set, which represents a wide array of Moments across the same rarity tier, or a “Special Edition” Set, a curated group of Moments with a similar theme. 

The Core Sets in Series 1 and 2 are:

• Base (Common Tier)
• Locked In (Rare Tier)
• Iconic (Legendary Tier)

Everything else is a Special Edition Set that covers a wide variety of NFL plays.

Series 2 features certain Sets from Series 1, while introducing a few new Sets for the first time. 

The Sets are as follows:

Series 1:

• Common Set
• He Called Game
• Move the Chains
• Make the Stop
• Rare Set
• Afterburners
• In the Trenches
• Ball Hawk
• Game Changers
• Showtime
• Launch Codes
• 2-Minute Drill
• Legendary Set
• Rookie Revelation
• What a Drive
• Hoodwinked

Series 2:

• Common Set
• Base Set
• Inside the Pylons
• Move the Chains
• Make the Stop
• Rare Set
• Locked In
• Launch Codes
• Ball Hawk
• Afterburners
• In the Trenches
• Legendary Set
• Iconic
• Rookie Revelation
• Mixed Set
• Hoodwinked
• Heroes and Heartbreakers

What are Historical Sets?

In April 2022, NFL ALL DAY released the Historical Series which explored regular season Moments from when some of the best players in the league delivered in the spotlight.

The first Historical Series drop was the “In the Spotlight” drop which centered around Brett Favre’s iconic performance against the Raiders in 2003 after his father passed.

The second Historical drop, announced in August 2022, was the Modern Greatness drop. This was a collection of iconic Moments from top pass-catchers and defense backs of the 21st century. This drop was centered around Odell Beckham’s 2014 catch against the Dallas Cowboys.

In December 2022, NFL ALL DAY announced the Immaculate Reception drop. There were 10 Ultimate Moments depicting the iconic “Immaculate Reception”, one of the most famous plays in the history of Football. These Moments were stuffed into packs and released on December 20 2022. The drop also contained one Legendary and one Rare Moment each from Terry Bradshaw and Franco Harris.

What are Playoff Sets?

Each round of the playoffs is its own set, featuring a mixture of Common, Rare, and Legendary Moments.

• Common: Minted to 8,500, with roughly 40 Moments minted across playoff rounds
• Rare: Minted to 1,200, with roughly 30 Moments minted across playoff rounds
• Legendary: Minted to 56, with roughly 10 Moments minted across playoff rounds 

What are Moment Badges?

Badges signify something especially noteworthy or significant about that particular Moment. The six main Badges are:

• NFL ALL DAY Debut
• Rookie Mint
• Rookie Year
• Championship Year
• #1 Serial
• Player Number

What is Crafting?

NFL ALL DAY releases fresh highlight collectibles through Crafting Challenges, which give fans a chance to build the thrilling new Moments they want by collecting and burning pieces from their collection. 

Users submit and burn a certain set of Moments that match pre-announced requirements and then receive the newly released Moment for their collection. 

What is Burning? 

Burning a Moment permanently removes it from circulation - it is a blockchain transaction that cannot be reversed. Users can burn Moments to complete challenges and earn new, exciting Moments.

Ambassadors

Chief’s quarterback Patrick Mahomes was selected as the athlete ambassador for NFL ALL DAY. Mahomes served as the face of the project for the 2022 NFL Season. New and existing users were able to pick up a Patrick Mahomes NFT for free starting in August 2022.

OneTeam Partners, which is the group licensing partner that leads the NFLPA’s digital games licensing business, helped facilitate this deal in collaboration with all parties.

Genesis Moments

In a blog post posted on January 10 2023, NFL ALL DAY announced Genesis 1:1 Moments marking players’ first curated Moments. 

The post stated that the company began curating top highlights over the first 10 weeks of the 2021-2022 season from some of the league’s most impactful players. NFL ALL DAY curated and minted 11 Genesis Moments per team, no more than one per player, for a total of 352 1/1 Genesis Moments. Each one marked the first play ever curated and minted on the blockchain for each particular player. 

The release of the Genesis Moments is made on a case-by-case basis, with some earnable through Leaderboard initiatives, sweepstakes giveaways, or other forms of distribution. All Genesis Moments will be distributed by the end of the 2024 season.

Real-Life Utility

Owning certain moments have given users an entry into a sweepstakes with chances to win real-life experiences.

In June 2022, NFL ALL DAY announced that users who bought an Amon-Ra St. Brown Moment would be entered to win tickets to a 2022 Lions game of their choice.

In May 2022, NFL ALL DAY sent 5 users on an all-access trip to Los Angeles where they got to go behind the scenes at the NFLPA Rookie Premiere featuring over forty of the NFL’s most noteworthy rookies 

In April 2022, NFL ALL DAY sent five fans to an all-access trip to the 2022 NFL Draft where two lucky fans were able to announce picks on stage during the draft.

In January 2023, users who bought a pack were entered to win tickets to Super Bowl LVII, as well as other signed prizes such as signed merchandise from Patrick Mahomes and Chad Ochocinco.