NFL All Day Opens Public Beta, New Ad Featuring Patrick Mahomes

NFL All Day Opens Public Beta, New Ad Featuring Patrick Mahomes

NFL All Day, a digital sports collectible platform similar to NBA Top Shot and created by the same parent company Dapper Labs, opened its beta launch to the public today, according to a Discord announcement.

Chad "OchoCinco" Johnson is leading the platform's "Training Camp," an initiative created to help newcomers quickly understand the NFL All Day platform.

"Welcome to NFL All Day Training Camp, this is your guide Chad Johnson," the former Cincinnati Bengal wide receiver says in the introduction video. "NFL All Day is a platform for football fans to buy, sell, and trade officially-licensed video highlights of their favorite players and teams in the form of Moment NFTs. It's the perfect way to express your fandom and earn exclusive rewards and experiences along the way."

The guide, which can be seen here, answers questions about Moments, packs, drops, challenges, the marketplace, and more.

New users can claim a free 2022 NFL Season collectible now, according to NFL All Day's blog, which features Kansas City Chiefs quarterback Patrick Mahomes. The Super Bowl MVP and multiple-time All-Pro quarterback is also featured in NFL All Days first commercial.

"What if you could own a Moment, a Moment when everything is on the line," he says. "I know the Moment I want. Sunday, Jan. 16, the playoffs, five touchdowns on five straight possessions. I knew exactly where they were going to be ... that's a Moment I'd like to own forever. Now, you can too."

Watch the commercial here.

On Friday, Aug. 18, NFL All Day will drop its "Headliners" pack featuring Jonathan Taylor, Derrick Henry, Jalen Ramsey, and more. Details are available on its blog here.

The platform will also launch a new challenge today at 5 p.m. ET. Stay tuned.

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