Kevin Rose Shares 'State of Moonbirds'
PROOF founder Kevin Rose shared a "State of Moonbirds," speaking on the strides the project made in the first half of the year, from strengthening their artistic vision to the upcoming launch of their rewards system.
- Moonbirds continues to deepen its commitment to artists, paying $1.6M+ USD to more than 70 artists through various collections and collaborations.
- The Foundry, an experimental brick-and-mortar space in LA, is set to launch soon.
- PROOF is developing an incentive system that will serve as the foundation of their ecosystem, with their token acting as the connective tissue across art, digital, and IRL rewards.
Moonbirds and PROOF kicked off 2023 by outlining key goals that would shape its growth throughout the year. Central to these objectives was the idea of strengthening the brand identity, creating unique experiences for holders, and launching a rewarding system that extends across everything they do.
In terms of deepening their artist-centric focus, Moonbirds have paid more than $1.6 million to more than 70 artists through collections such as Grails III, Evolving Pixels, Diamond Exhibition, Outliers Program, and Archive of Feelings by Mika Tajima. This commitment also led to collaborations with Pace Verso, Venus over Manhattan, and Transient Labs.
A significant highlight of recent efforts is the impending launch of The Foundry. This experimental brick-and-mortar space in LA will provide more opportunities for artists and collectors, merging digital and real-world experiences.
Furthermore, they have a dedicated team developing an incentive system designed to connect creators and collectors. This system will utilize a token to deliver various benefits, ranging from access to curated exhibitions and exclusive events to limited edition merch and experimental experiences.
📊 By the Numbers
While the team is confident in the brand vision, the market has reacted otherwise this year. The collection is down 23% in the last month and 78% since January 1, 2023.
🎤 Founder Feedback
Web3 is a wild space to operate in – one that we’re all finding our place to exist and excel in. But we know who we are and what moves us -- and that all of you are key to our success.Kevin Rose
🔜 What's Next?
Moonbirds holders can look forward to the upcoming launch of The Foundry and the unveiling of their incentive system.
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